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Auchan
Rated top of the group in the world's super/hyper market sector, Auchan (120 hypermarkets and 286 supermarkets in France) pursues an ambitious goal: encouraging daily the access to the best quality/price ratio products and improving the life quality of as many customers as possible.
Objectives
For more than 12 years, Auchan has been involved in nutritional issues. At the same time Auchan has set up a sustainable development program for about 10 years. Ever since then Auchan has been striving to turn those two strong commitments into practical actions.
Strategies
Since 2006, Auchan has been speaking up to raise consumers' awareness and inform them. Cap & Cime PR has been in charge of several press campaigns targeting consumers about various topics: Auchan's commitment to responsible fishing, the "Eat well to live better" program, Auchan-branded product launches (AuchanBaby, steam products, gluten-free product range...).
www.auchan.fr
Objectives
For more than 12 years, Auchan has been involved in nutritional issues. At the same time Auchan has set up a sustainable development program for about 10 years. Ever since then Auchan has been striving to turn those two strong commitments into practical actions.
Strategies
Since 2006, Auchan has been speaking up to raise consumers' awareness and inform them. Cap & Cime PR has been in charge of several press campaigns targeting consumers about various topics: Auchan's commitment to responsible fishing, the "Eat well to live better" program, Auchan-branded product launches (AuchanBaby, steam products, gluten-free product range...).
www.auchan.fr
Recruitement
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© Cap & Cime PR - Consultancy agency for public relations - 8, rue Royale 75008 PARIS
Tel : + 33 (1) 44 50 50 57 - Fax : + 33 (1) 44 50 50 21 - Mail : agence@capetcimepr.fr
© Cap & Cime PR - Consultancy agency for public relations - 8, rue Royale 75008 PARIS
Tel : + 33 (1) 44 50 50 57 - Fax : + 33 (1) 44 50 50 21 - Mail : agence@capetcimepr.fr