Béghin Say

A brand from the Tereos Group, world n^o2 in sugar, Beghin-Say manufactures sugar in various different formats, for both consumers and professionals. In order to communicate with the target - working parents and grandparents -, Beghin-Say has developed a fun and practical website to make children's birthdays and parties a success with recipes, an entertainment kit, invitations and thank-you cards...

Objectives

To make the website www.gouter-en-fete.com known through the setting-up of a proactive press relations campaign, communicating a clear and precise message adapted to the target groups. To build a good relationship with journalists based on the website's image of friendliness, interaction and fun...

Strategies

Press coverage at national and regional level with a view to promoting the website www.gouter-en-fete.com. Journalists are encouraged to visit the site when they receive a complete press kit conveying the fun and convenient image of the website along with the press release presented similarly to the website in terms of graphics. This press release includes an interactive link inviting the journalists to visit the site.

www.gouter-en-fete.com