Club restauration markets the following brands in the out-of-home consumption sector: LU, Heudebert, Belin, Lesieur, Liebig, Agnesi (Italian pastas) and Jean Ducourtieux (dessert preparations and ready-to-garnish products).
Objectives
An intensive innovation strategy aimed at answering the specific needs of each sector and anticipating their expectations by offering appropriate solutions. Club Restauration is willing to highlight their reactivity, their market experience and their proximity to customers.
Strategies
A continuous presence in the professional press via specific actions defined in cooperation with the marketing departments. Cap&Cime develops the press communication plan with two objectives: supporting the commercial strategies through information regarding the product ranges and reinforcing the visibility of the brand portfolio managed by Club Restauration.
www.club-restauration.com