L'Institut français des relations internationales

The IFRI – the French Institute of International Relations - is an independent reference « think tank ». Created in 1979 by Thierry de Montbrial, the IFRI aims at drawing key players and analysts of the international life together, and leading a free and in-depth discussion regarding the major contemporary challenges.

Objectives

Rethinking the strategy and the communication tools of the IFRI, a well-renowned institution but whose programs, researchers and research are less well-known.

Strategies

Press launch of research programs, publications, works and books, lobbying, media coverage of new researchers, organisation of information into a hierarchy, promotion of the website, creation of files, press releases and alerts. Elaboration of the speech structure, twice a year, for the New Year's wishes in January and the publication of "ramses", IFRI's worldwide annual report.
Putting Thierry de Montbrial, the IFRI's founder, in touch with editorial heads like Le Monde, Les Echos, L'Express, Le Figaro Magazine, le Point... Interviews with main TV and radio channels. Cap & Cime PR collaborates closely with the IFRI's press service, completes its work and takes care of some information potential – linked to the world news.The given information is better targeted and better spread among the press, and current events are well covered.Increased media coverage of the IFRI, its leaders, researchers and its work.More interviews are given, more articles are published. Direct and privileged relations with journalists. Constant valorisation of the IFRI's works and the researchers' expertise.

www.ifri.org