Created in 1989, Marianne Experts, initiated the concept of social charge savings, and has established itself in the market of companies' costs optimization thanks to a know-how based on an elaborated expertise, analysis adapted to the risks and challenges of each company and customized relations with their clients.
Objectives
Establish Marianne Experts as a privileged contact for journalists by highlighting its expertise and numerous references. Highlight the essential value of Marianne Experts by creating regular communication opportunities.
Strategies
Use the news to create specific events in order to position them as an expert among the economic and financial press. Maintain relations with the press through the organization of "one-to-one" meetings with key-journalists and through the quoting of the Marianne Experts in all relevant editorial articles.
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