Mont Blanc

Specializing in the manufacturing of pens, Mont Blanc have relied on their high quality level to develop their offer by creating sophisticated writing instruments, Limited Editions, luxurious belts and leather goods, jewellery and watches.

Objectives

Positioning Montblanc as a dynamic and rapidly-expanding company.
Promoting the diversity of the brand: writing instruments, leather goods, watches, jewellery, Limited Editions... - especially among women.
Supporting Montblanc in their patronage operations.

Strategies

Representing the brand among carefully-defined press targets during launches of Feminine Jewellery Collections among others.
Joining the public communication of Montblanc and their Foundation during the Montblanc de la Culture
Arts Patronage Award and the making of Limited Editions writing instruments created in tribute to patrons of the arts for example.
Supporting Montblanc in their operational strategy for the launching of international communication actions like "The right to write" in cooperation with the Unicef in the fight against the global problem of illiteracy

www.montblanc.com