Netjets

As a private aviation company, Netjets owns the biggest fleet in Europe. As a result, they are able to put forward an exceptional offer dedicated to individuals and companies.

Objectives

Convincing both the media and business men and women that private aviation is much more than just a luxury service, but also an effective time saver and even a means to serious productivity gain. Working again on the Netjets cards' images to obtain a result consistent with a trendy universe based on a specific way of life.

Strategies

A progressive launching to obtain strong articles in the economical press. A press communication campaign to set up Netjets' strong points: IOSA approval (safety audit).
Organization of conferences in Cannes, Brussels, Geneva and Lille in partnership with local press journalists. Supporting the company's presence at the EBACE trade fair in Geneva and later at the Bourget.
Organization of a partnership with the trendy Colette boutique to create a buzz around the card and of a communication campaign for the end-of-the year celebrations and ski vacation bookings.

www.netjets.com