The National Tourism Organization of Serbia (NTOS) is in charge of development and the promotion of Tourism of Serbia both on interior and international markets.
Objectives
- Raise French medias interest on the Serbian tourism offer
- Develop contacts between generalists and specialized French TOs, and the Serbian receptive.
Strategies
Definition and organization of various actions in order to insure Serbia's visibility among different targets: organization of press trips with different themes (Belgrade and Novi Sad, Monasteries roads, wine roads…), organization of professional press trips for TOs and workshops with Serbian's receptive, one-to-one meetings in Paris and Belgrade, writing of press kit and press releases, press meetings and organization of press conferences at the “Top Resa” exhibition for tourism professionals.
www.serbia-tourism.org