Plastic Omnium Environnement

Plastic Omnium Environment, a division of Plastic Omnium Group, is a major player in Europe providing services and equipment for local authorities.

Objectives

- Strengthen Plastic Omnium Environment's position as an expert in optimizing waste management and support the development of their service offers in that field,
- Develop close relations with their current and potential clients (local authorities).

Strategies

Setting up of a two-level strategy:
- A yearly sustained press relations campaign targeting the specialist press (Environment, local authorities, web...)
- Conception and organization of events and evening shows for the clients and institutions, in Paris and other regions.

www.plasticomnium.fr/environnement