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Piedmont's Region
Piedmont's Region tourism is a high level one, oriented towards quality, wealth and variety of its offer.
Objectives
- Develop notoriety of Piedmont's region, before the Turino's 2006 Olympics games
- Install a quality relation, personalised with the major French medias.
Strategies
Capitalize on the multiple strengths of the region to create themed press trip (gastronomy, oenology, culture, sports) allowing a large-scale public to discover the wealth of Piedmont. Organization of press meetings in Paris with the spoke-person of the region.
www.regione.piemonte.it
Objectives
- Develop notoriety of Piedmont's region, before the Turino's 2006 Olympics games
- Install a quality relation, personalised with the major French medias.
Strategies
Capitalize on the multiple strengths of the region to create themed press trip (gastronomy, oenology, culture, sports) allowing a large-scale public to discover the wealth of Piedmont. Organization of press meetings in Paris with the spoke-person of the region.
www.regione.piemonte.it
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© Cap & Cime PR - Consultancy agency for public relations - 8, rue Royale 75008 PARIS
Tel : + 33 (1) 44 50 50 57 - Fax : + 33 (1) 44 50 50 21 - Mail : agence@capetcimepr.fr
© Cap & Cime PR - Consultancy agency for public relations - 8, rue Royale 75008 PARIS
Tel : + 33 (1) 44 50 50 57 - Fax : + 33 (1) 44 50 50 21 - Mail : agence@capetcimepr.fr