Who's Who in France

The Who's Who is an essential qualitative reference tool. Created in 1953 and managed by Antoine Héra, the 2009 edition contains the detailed biographies of about 22000 personalities, along with their photographs. Coming from all fields of activities, those personalities are those in the heart of current events. Amongst those presented are: company managers, government officials, diplomats, researchers, academicians, doctors, politicians, writers, journalists, artists, stars as well as, auctioneers, jurists, architects, gallery owners, publicists, servicemen, sportsmen/women, charity representatives, religious dignitaries and restaurant owners. The Who's Who is updated and renewed every year.

Objectives

To ensure the perennial existence and the reputation of the Who's Who in France while paying tribute to its newcomers.

Strategies

Each year, Cap & Cime PR is in charge of the yearly launch of the Who's Who new edition in France among the French press, which involves precise definition of the press target and management of the invitations to the launching event. Cap & Cime PR answers the journalists' requests and organizes TV, radio and written press interviews to optimize the media coverage.